WHAT NEXT NONPROFITS
Customer Relationship Management
WHAT NEXT NONPROFITS
Customer Relationship Management
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Customer Relationship
Management
Discover The Process Of Customer Relationship Management
The CRM process involves collecting and organizing contact information, tracking interactions, analyzing data to understand behavior, and facilitating personalized communication.
By tracking interactions and preferences, organizations can send personalized messages, targeted appeals, and relevant updates to different segments of their audience.
By analyzing donor data and behavior, organizations can identify trends, preferences,
giving patterns, allowing to tailor their fundraising appeals and strategies
accordingly.